At 77sk, protecting the personal data of every Pakistani player is a core responsibility — not an afterthought. This Privacy Policy explains exactly what information we collect, why we collect it, how it is stored and used, and what rights you have over your own data.
Six core principles that define how 77sk approaches the personal data of players across Pakistan
77sk collects only the personal data that is strictly necessary for account registration, identity verification, payment processing, and regulatory compliance. We do not gather information we do not need, and we do not hold it longer than required.
Your personal data is never sold, rented, or traded to third-party marketing companies. 77sk shares data only with regulated service providers who assist in delivering the Platform — and only under strict contractual data protection obligations.
We tell you clearly what data we hold, why we hold it, and for how long. There are no hidden data practices at 77sk. If our processing activities change in any material way, we will notify registered players and update this Privacy Policy promptly.
All data transmitted between your browser or device and the 77sk Platform is encrypted using TLS 1.3. Stored personal data and payment records are protected using AES-256 encryption at rest. Our infrastructure undergoes regular independent security audits.
77sk recognises your right to access, correct, export, and request deletion of your personal data. Requests are handled within 30 days. Where legal or regulatory obligations require us to retain certain records, we will explain this clearly in our response.
Data related to your responsible gaming elections — such as deposit limits, self-exclusion status, and session controls — is treated with heightened confidentiality. This data is used only to enforce your chosen protections and is never used for marketing profiling.
This Privacy Policy ("Policy") is issued by 77sk ("77sk", "we", "us", "our") and applies to all personal data processed in connection with the 77sk Platform available at https://77sk.app, including its website, mobile interface, casino games, sports betting services, and all related customer support and account management functions.
77sk is committed to handling your personal data lawfully, fairly, and transparently. This Policy describes the categories of personal data we collect from players in Pakistan and internationally, the purposes for which that data is processed, the lawful basis for processing, how long we retain data, and the rights available to you as a data subject.
Acceptance: By registering an Account on the 77sk Platform or by continuing to use the Platform after this Policy has been updated, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree, you must discontinue use of the Platform immediately.
This Policy should be read together with the 77sk Terms & Conditions, which govern your overall use of the Platform. In the event of any conflict between this Policy and the Terms & Conditions on matters of data privacy, this Policy shall prevail.
For the purposes of applicable data protection legislation, 77sk acts as the Data Controller in respect of all personal data collected through the Platform. As Data Controller, 77sk determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out in accordance with this Policy and applicable law.
Where 77sk engages third-party service providers to process personal data on its behalf — for example, payment processors, KYC verification providers, or cloud infrastructure operators — those providers act as Data Processors and are contractually bound to process data only in accordance with 77sk's documented instructions and to implement appropriate technical and organisational security measures.
Data Controller Contact: All privacy-related enquiries, data subject access requests, and complaints should be directed to the 77sk data protection team at [email protected] (plain text — not a clickable link). Please include "Privacy Request" in the subject line of your email for priority handling.
77sk collects the following categories of personal data from players. We only collect data that is necessary for the stated purpose and do not retain data beyond the period required.
Sensitive Data: 77sk does not intentionally collect special categories of sensitive personal data such as health information, political opinions, or biometric data beyond what is strictly required for identity verification under our KYC obligations.
77sk collects personal data through the following means:
The table below sets out the primary purposes for which 77sk processes your personal data and the corresponding lawful basis for each processing activity.
| Purpose | Data Categories Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, Contact | Contract performance |
| Age and identity verification (KYC) | Identity, Financial | Legal obligation; Contract |
| Processing deposits and withdrawals | Financial, Identity | Contract performance |
| Delivering gaming services and bet settlement | Gaming Activity, Technical | Contract performance |
| Fraud prevention and security monitoring | Technical, Financial, Identity | Legitimate interests; Legal obligation |
| Responsible gaming enforcement | Gaming Activity, Identity | Legal obligation; Vital interests |
| Regulatory compliance and audit records | All categories | Legal obligation |
| Customer support and dispute resolution | Communications, Identity | Contract performance; Legitimate interests |
| Platform analytics and performance improvement | Technical, Gaming Activity | Legitimate interests |
| Promotional communications (where opted in) | Contact, Gaming Activity | Consent |
Marketing Opt-Out: Where 77sk sends promotional communications on the basis of your consent, you may withdraw that consent at any time by updating your communication preferences within your Account dashboard or by contacting [email protected] (plain text — not a clickable link). Withdrawal of marketing consent does not affect any other processing activities carried out on a different legal basis.
77sk does not sell, rent, or trade your personal data. We share personal data only in the following limited and controlled circumstances:
We share data with carefully selected third-party service providers who assist in operating the 77sk Platform, including KYC and identity verification providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT processing partners), cloud hosting and infrastructure providers, fraud detection and cybersecurity vendors, and customer support platform operators. All such providers are bound by data processing agreements that restrict their use of your data strictly to the services they provide to 77sk.
77sk may disclose personal data to regulatory authorities, law enforcement agencies, courts, or government bodies where required to do so by law, court order, or in connection with the exercise of our legal rights and obligations under our international gaming license.
In the event of a merger, acquisition, restructuring, or sale of all or part of 77sk's business, personal data held by 77sk may be transferred to the acquiring entity as part of that transaction. Players will be notified in advance of any such transfer and will be informed of any change to the Privacy Policy that results from it.
Where we wish to share your data with any third party for a purpose not covered above, we will seek your explicit consent before doing so and will provide full details of the sharing arrangement at that time.
No Sale of Data: 77sk strictly prohibits the sale of player data to advertising networks, data brokers, or any commercial third parties for their own marketing or profiling purposes. Any such sharing would constitute a breach of this Policy and our contractual obligations to you.
77sk retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable legal, regulatory, or audit obligations. The following general retention periods apply:
| Data Category | Retention Period | Basis for Retention |
|---|---|---|
| Account registration and KYC records | 5 years after account closure | Legal/regulatory obligation |
| Financial transaction records (PKR) | 7 years from transaction date | Financial regulatory obligation |
| Gaming activity and bet history | 5 years from session date | Regulatory obligation; Dispute resolution |
| Responsible gaming records | Duration of account + 5 years | Legal obligation; Player protection |
| Customer support communications | 3 years from last interaction | Legitimate interests; Dispute resolution |
| Technical and device logs | 12 months from collection | Legitimate interests; Security |
| Marketing consent records | Until consent withdrawn + 3 years | Legal obligation (proof of consent) |
Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 77sk's data destruction procedures. Anonymised, aggregated data that cannot be used to identify any individual may be retained indefinitely for statistical and platform improvement purposes.
77sk uses cookies and similar tracking technologies on the Platform to deliver a functional, secure, and personalised user experience. Cookies are small text files stored on your device by your browser when you visit the Platform.
You may control non-essential cookies through your browser settings or via the cookie preferences panel available within the 77sk Platform. Please note that disabling strictly necessary or security cookies may impair your ability to log in or use Platform features. 77sk does not use third-party advertising or cross-site tracking cookies.
Cookie Consent: On your first visit to the 77sk Platform, you will be presented with a cookie consent notice. You may accept all cookies, accept essential cookies only, or customise your preferences. Your consent choices are stored for 12 months and may be updated at any time via the cookie settings link in the Platform footer.
77sk implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. Key measures include:
While 77sk takes all reasonable precautions to protect personal data, no internet transmission or electronic storage system is completely infallible. Players are encouraged to use strong, unique passwords for their 77sk Account and to enable two-factor authentication to reduce the risk of unauthorised access.
As a data subject, you have the following rights in relation to the personal data 77sk holds about you. To exercise any of these rights, contact us at [email protected] (plain text — not a clickable link) with the subject line "Data Rights Request".
Every 77sk player has the following rights over their personal data — exercisable at any time by contacting our support team
You may request a copy of all personal data 77sk holds about you. We will respond within 30 days and provide data in a clear, portable format.
If any personal data we hold is inaccurate or incomplete, you have the right to request correction. Identity data changes may require re-verification.
You may request deletion of your personal data where it is no longer necessary for the purpose collected. Legal retention obligations may limit full erasure in some cases.
You may request that we restrict how we use your data — for example, while the accuracy of data is being investigated or a legal claim is being pursued.
Where processing is based on consent or contract, you may request your data in a structured, machine-readable format for transfer to another service provider.
You may object to processing carried out on the basis of legitimate interests, including any profiling for Platform analytics. Objections to marketing are always honoured immediately.
Response Time: 77sk will acknowledge all data rights requests within 5 business days and will provide a full response within 30 calendar days. Where a request is complex or involves a large volume of data, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it. All responses are provided free of charge unless requests are manifestly unfounded or excessive.
The 77sk Platform is strictly restricted to individuals aged 21 years and above. 77sk does not knowingly collect personal data from anyone under the age of 21. Age verification is conducted as part of the mandatory KYC process for all players prior to the processing of any withdrawal.
If 77sk becomes aware that personal data has been collected from a person under 21 years of age, the relevant Account will be immediately suspended, all gaming activity will be voided, and the data will be securely deleted (subject to any legal retention obligations relating to the investigation of underage access). Deposited funds will be returned to the payment source after deducting any amounts arising from Bonus Funds, in accordance with the 77sk Terms & Conditions.
If you believe a minor has accessed 77sk: Please notify us immediately at [email protected] (plain text — not a clickable link). We take underage access extremely seriously and will act on all credible reports without delay. Parents and guardians are encouraged to use parental control software to restrict access to gambling platforms on shared devices.
77sk reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, updates to applicable data protection law, or changes to the services offered on the Platform. When we make material changes to this Policy, we will:
Your continued use of the 77sk Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any update, you must cease using the Platform and may request Account closure and data erasure in accordance with Section 10.
We encourage you to review this Privacy Policy periodically. The current version is always available at https://77sk.app/privacy-policy and was last updated on 1 January 2026.
For all privacy-related enquiries, data subject rights requests, complaints, or questions about this Policy, please contact the 77sk data protection team using the details below. As a reminder, this is a plain-text contact address — it is not a clickable link.
Data Protection Contact: [email protected]
Subject Line: Please use "Privacy Request" or "Data Rights Request" for priority routing
Availability: 24 hours a day, 7 days a week
Response SLA: Acknowledgement within 5 business days; full response within 30 calendar days
Language: English
If you are not satisfied with 77sk's response to a privacy complaint, you may escalate the matter to the relevant data protection authority in the jurisdiction applicable under 77sk's international gaming license. Details of the applicable supervisory authority are available upon request from our support team.
This Privacy Policy was last reviewed and updated on 1 January 2026. Players are encouraged to check this page periodically for the most current version.
We handle your personal data with the same care we bring to every part of the 77sk experience. Play with confidence knowing your information is protected every step of the way.
The 77sk Platform is strictly for players aged 21 and above. We are committed to responsible gaming and the protection of vulnerable individuals. If you or someone you know may have a gambling problem, please use the self-exclusion and limit-setting tools available in your 77sk Account dashboard, or contact our support team at [email protected] (plain text — not a clickable link) for immediate assistance. Gambling involves financial risk — never wager more than you can afford to lose.